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Ulta’s Future Includes Skin Care

Beauty retailer will add new stores, digital options and a media business.

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By: TOM BRANNA

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Ulta Beauty is making a bigger bet on skin care. Ulta Beauty CEO Dave Kimbell unveiled the retailer's expansion plans during an investor event yesterday. It calls for 50 net new stores per year; testing small-format retail locations; launching the “digital store of the future;” setting up its own editorial operations, and launching a new business called UB Media, a retail media network. “As we look forward, we must acknowledge that we are operating in a time of unprecedented change,” sai...

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